Marketing, PR and Advertising are three primary functions of any business. Without sufficient marketing, PR or advertising, the consumers who are looking for your products or services, would never know about your company. This would directly affect the sales of the company. Some people are often confused with difference between marketing, PR (Public Relations) and advertising. So, before moving ahead with details on low-cost effective strategies related to advertising, PR and marketing; let’s understand the difference between marketing, PR and advertising. All of the three are related with promotion of an organization, but in a slightly different manner.
Below are some of the basic points that differentiate the tasks and functions involved in marketing, public relations and advertising:
1.Advertising: Advertising can be considered as a subset or a sub category of marketing. It’s a method of marketing which costs most. The advertising channels through which a company markets their products are radio, television, newspaper, internet, magazines, billboards, hoardings, etc. The marketing department informs the advertising department, after the marketing team approves the budget to spend money behind advertising the company’s products and/or services. The team members of advertising department then get in touch with the advertising agencies. These advertising agencies deliver advertising solutions to companies depending on their budget and requirements.
2.Public Relations: PR also called ‘Public Relations’ is also a sub category or a subset of the primary category; known as marketing. Advertising focuses mostly on the SALES of products and/or services of a company. Marketing focuses mostly on the AWARENESS of products and/or services of a company. In comparison to advertising and marketing; PR focuses on maintaining the REPUTATION of a company amongst the public. This is done through well connection and healthy relationship of public relation team members; with the personnel of reputed media agencies. The media agencies work out to create a positive image of the company through their TV Channels, Newspapers, Magazines, etc.
3.Marketing: Marketing is something related to spreading awareness about the company’s leadership, company’s products or services, quality of products and services, company’s process, product’s pricing, etc. Both advertising and public relationship are a part of marketing. It’s the umbrella of marketing under which advertising and public relations take shelter. All the research, planning, searching target consumers, setting up the budgets, etc. are the tasks undertaken by the marketing department of any company. How much to spend for advertising and how much for the public relations; is all decided by the marketing department. Even the evaluation and analysis of the success or failure of any campaign is carried out by the marketing team.
However all of the above methods are expensive. That’s where Social Media Marketing on Facebook comes into existence. Social Media Packages offered by Genuine Social Media Agencies like SEO Shark; is the best option to reduce the unnecessary expenses involved in PR and Advertising. The Social Media Marketing however needs to be perfect in order to achieve growth. SEO Shark, one of the reputed firms in Australia; is popular for Social Media Management in Sydney. This company has demonstrated proven results to their large number of clients across USA, UK, EU Nations and Australia. Their team consists of highly multi skilled experts, with globally recognized certifications, and experience of numerous years. An increase in the amount of clients; is the largest evidence to prove, that the company delivers quality services at affordable price.
